Digital Content Specialist
An exciting opportunity has arisen to join the Content team in City & Guilds Marketing. In this role, you'll help to deliver the content marketing strategy for the City & Guilds, ILM and Digitalme brands. You'll be working closely with the Content Manager, the wider Content team, the Demand Generation and Communications teams, to generate and repurpose content targeting users across the customer journey. You’ll take an omnichannel approach to help create informative, creative content that drives inbound leads, brand awareness and preference.
About the role
You'll deliver market-leading content marketing across the Skills Credentialing brands, and give best practice advice on the use of social media, in collaboration with the Demand Generation and Communications teams. This will drive lead generation, engagement and brand awareness.
You'll also work with external agencies and freelancers to ensure that content they produce for the brands adheres to brand guidelines. You'll be involved in the reporting on content performance metrics on a monthly and as-needed basis. Finally, the role is responsible for driving consistency and best practice across all content, addressing errors to deliver 100% accurate materials
Enthusiastic, flexible and dynamic, you will be comfortable working in a fast-paced environment and will be able to demonstrate willingness and capability in adopting a writing style appropriate to the audience, channel and subject matter. You will have experience in content marketing roles and excellent attention to detail in proofreading and editing.
Our story and mission
The City & Guilds Group is a global leader in skills development. Our purpose is the same today as it has always been, to enable people, organisations and economies to develop their skills for growth. Backed by a Royal Charter, we have more than 135 years of experience in making sure that people can contribute to successful businesses and thriving economies.
Today, the Group consists of City & Guilds, ILM, Kineo, Digitalme, The Oxford Group and Gen2. Our businesses provide a broad and imaginative range of products and services that help people achieve their potential through work-based learning. Together, they set the standards for corporate learning, technical training and skills credentialing. Everything we do – from the way we work, our products and services, to our charitable investments – seeks to make a difference to individuals and communities around the world.
Our success is driven by the people we work with. We pride ourselves on our ability to offer an equal opportunity to all our staff and we value diversity within our inclusive culture. We recognise that a diverse workforce is the only way we will achieve our ambitious business goals, so we work hard to be flexible to accommodate everyone.
What we offer
We offer the opportunity to work in an innovative, engaging and market-leading organisation with opportunities to develop your existing skills and explore new ones.
You’ll receive an excellent benefits package which typically includes a great base salary, 25 days holiday plus bank holidays, pension, private healthcare, volunteering opportunities and much more.
We welcome a discussion about how this role could work flexibly for you. For example work pattern, hours or location.
Next steps and how to apply
If you think this is the role and organisation for you then we would love to hear from you. Please submit your CV and complete our short application form using the apply button.
As part of the application process, you may be asked to complete a game based assessment. This is an interactive assessment looking at ways of working that will be used with your CV and application form to assess your suitability for our organisation.