Senior Portfolio Marketing & Brand Manager
We have an exciting opportunity for a dynamic Senior Portfolio Marketing & Brand Manager to join our team. In this pivotal role, you’ll be at the forefront of developing and delivering cutting-edge brand strategies and Go-To-Market (GTM) campaigns that will enhance our brand positioning, drive product awareness, and engage diverse audiences. If you have a passion for branding, an innovative mindset, and a track record of delivering impactful marketing initiatives, this is your opportunity to make a real difference.
You will be working on a hybrid basis with a mix of home and office. We're flexible about where you might be based to undertake this role, but you'll need to be able to travel into our London office when required.
This appointment will be made on merit.
We believe that diversity and inclusion strengthen and enriches us, and that it is the responsibility of everyone at City & Guilds to drive this value. As ethnic minority groups and disabled people are currently under-represented, we particularly encourage and welcome applications from these communities.
About The Role
Supporting the Head of Portfolio Marketing & Brand with the development and delivery of comprehensive brand strategies and plans that align with City & Guilds vision, values and business objectives. You will develop and execute holistic GTM strategies and campaigns that bridge across all Operating Divisions.
As Senior Portfolio Marketing & Brand Manager, you will work across the business to identify and shape compelling brand stories and content that brings the brand to life ensuring customer-centric, brand aligned messaging that demonstrates both value proposition and differentiators.
Strengthening City & Guilds position as a comprehensive solutions provider across core sectors and customer segments, attracting new customers while reinforcing relationships with existing ones.
You will continuously monitor market trends and competitor activities to adapt and refine strategies and campaigns as needed, customising GTM approaches to address the unique needs and pain points of diverse target audiences.
Ultimately, you will oversee the end-to-end execution of portfolio GTM campaigns, monitoring performance and ensuring campaigns are delivered on time and within budget.
Supporting the evolution and maintenance of the brand identity, you will ensure consistency across all touchpoints and communications.
You will develop and maintain brand assets in collaboration with Corporate Affairs, including but not limited to brand guidelines, corporate videos, landing pages, pitch packs and case studies.
About You
You should have a proven track record of 7 years plus in marketing roles, a customer first mindset and a strong understanding of lead generation strategies and their impact on revenue.
We need you to have an in-depth knowledge of diverse marketing channels and their application in various markets.
Strong project management skills will be required, along with the ability to multitask and prioritise in a fast-paced environment.
You are analytical in nature, possessing the ability to interpret data to drive strategic decision-making.
As Senior Portfolio Marketing & brand Manager, you will be an exceptional communicator, able to build relationships and collaborate effectively.
Our Story And Mission
Our vision is for a world in which everyone has the skills and opportunities to succeed. We support almost five million people each year to develop skills that help them into a job, develop on that job and to prepare for their next job. As a charity, we’re proud that everything we do is focused on achieving this purpose.
Through our assessment and credentialing, corporate learning and technical training offers, we partner with our customers to deliver work-based learning programmes that build competency to support better prospects for people, organisations and wider society. We create flexible learning pathways that support lifelong employability, because we believe that people deserve the opportunity to (re)train and (re)learn again and again – gaining new skills at every stage of life, regardless of where they start.
At the heart of our business sits the City & Guilds Foundation which amplifies our purpose by helping to remove barriers to getting into a job, celebrating best practice on the job, and advocating for jobs of the future.
We were founded in 1878 by the City of London and the trade guilds of the time, to help people, organisations and economies to develop their skills for growth.
Our rich experience means we’re uniquely positioned to understand the future of work and learning. And we continually evolve to develop and deliver skills for the workplace of the future. Today, as well as qualifications and assessment, we offer digital credentialing, eLearning technologies, executive leadership development, technical training, and consultancy.
Our success is driven by the people we work with. We pride ourselves on our ability to offer an equal opportunity to all our staff and we value diversity within our inclusive culture. We recognise that a diverse workforce is the only way we will achieve our ambitious business goals, so we work hard to be flexible to accommodate everyone.
What We Offer
We offer the opportunity to work in an innovative, engaging and market-leading organisation with opportunities to develop your existing skills and explore new ones.
You’ll receive an excellent benefits package which typically includes a great base salary, 25 days holiday plus bank holidays, pension, private healthcare, volunteering opportunities and much more.
Next Steps and how to apply
If you think this is the role and organisation for you then we would love to hear from you. Please submit your CV and complete our short application form using the apply button.
We shortlist for our vacancies on an ongoing basis, and we may close a vacancy earlier than the advertised date. Please can you submit your application as soon as possible to avoid disappointment.
City & Guilds are a Disability confident employer. Please let us know if you require any support/adjustments at your interview and if successful any adjustments needed to support you in your role. If this is required, please email; careers@cityandguilds.com