Senior Communications & Insights Manager
As the Senior Communications & Insights Manager, you will lead our efforts in crafting impactful communications campaigns rooted in research and driven by a deep understanding of the policy environment. You will play a key role in influencing stakeholders, shaping policy agendas, and positioning City & Guilds as a leader in skills development.
You will look at the performance of our brand, voice, and routes into market to understand how well our policy and communications work is performing. You will track contribution to brand and policy-based metrics. Working across key stakeholders, you will be able to demonstrate buy in at multiple levels both internally and externally.
You will need to be based in the UK working on a hybrid basis with a mix of home and office – but you do need to be within commutable distance from one of our City & Guilds hub offices
This appointment will be made on merit.
We believe that diversity and inclusion strengthen and enriches us, and that it is the responsibility of everyone at the City & Guilds Group to drive this value. As ethnic minority groups and disabled people are currently under-represented within the Group, we particularly encourage and welcome applications from these communities.
About the role
We will look for opportunities to evaluate our impact both by delivering highly engaging activities and by understanding audience engagement. You will support our role as a voice for skills, helping us to deliver against our charitable objectives by unlocking opportunities to engage wider stakeholders in the benefits of skills development through engaging communications campaigns.
You will be motivated and enthusiastic about communications that shifts social policy agendas, using insight to underpin your work and create authority in your communications activities.
As Senior Communications & insights Manager, you will line manage a small team to deliver external communication activities and materials, including press releases, articles and thought leadership pieces.
You will be tasked with the management of a busy press desk and press opportunities, as well as have an appreciation for where social media and other forms of influencing can play a role to land a message with effect.
Our successful candidate will lead on the design and management of a variety of research projects with communications colleagues to provide insight that underpins innovative insight led communications that will support our work in corporate affairs.
About you
You will have proven solid policy and communications experience, having created impactful campaigns to develop buy in across multiple stakeholders.
We would like you to have a passion for, and knowledge of best practice insight techniques for communications and the ability to build momentum around a shared cause.
Our successful candidate will have experience of team management coupled with team player skills with a commitment to collaborate with others to achieve more together, contributing to a high performing and successful working culture.
As Senior Communications & insight Manager, you will have strong written and verbal communication skills, including presentation skills, you will need to transform complicated data into easy-to-understand insights for specific audiences.
You will have experience in working in a fast-paced communications environment, along with experience of bringing learner and stakeholder insight to develop engaging and impactful content.
Strong attention to detail is a must along with having the ability to manage multiple projects with challenging deadlines for different stakeholders.
Whilst not mandatory, it would be a bonus if you have an understanding of the funding environment and policy opportunities.
Our Story And Mission
Our vision is for a world in which everyone has the skills and opportunities to succeed. We support almost five million people each year to develop skills that help them into a job, develop on that job and to prepare for their next job. As a charity, we’re proud that everything we do is focused on achieving this purpose.
Through our assessment and credentialing, corporate learning and technical training offers, we partner with our customers to deliver work-based learning programmes that build competency to support better prospects for people, organisations and wider society. We create flexible learning pathways that support lifelong employability, because we believe that people deserve the opportunity to (re)train and (re)learn again and again – gaining new skills at every stage of life, regardless of where they start.
At the heart of our business sits the City & Guilds Foundation which amplifies our purpose by helping to remove barriers to getting into a job, celebrating best practice on the job, and advocating for jobs of the future.
We were founded in 1878 by the City of London and the trade guilds of the time, to help people, organisations and economies to develop their skills for growth.
Our rich experience means we’re uniquely positioned to understand the future of work and learning. And we continually evolve to develop and deliver skills for the workplace of the future. Today, as well as qualifications and assessment, we offer digital credentialing, eLearning technologies, executive leadership development, technical training, and consultancy.
Our success is driven by the people we work with. We pride ourselves on our ability to offer an equal opportunity to all our staff and we value diversity within our inclusive culture. We recognise that a diverse workforce is the only way we will achieve our ambitious business goals, so we work hard to be flexible to accommodate everyone.
What We Offer
We offer the opportunity to work in an innovative, engaging and market-leading organisation with opportunities to develop your existing skills and explore new ones.
You’ll receive an excellent benefits package which typically includes a great base salary, 25 days holiday plus bank holidays, pension, private healthcare, volunteering opportunities and much more.
Next Steps and how to apply
If you think this is the role and organisation for you then we would love to hear from you. Please submit your CV and complete our short application form using the apply button.
We shortlist for our vacancies on an ongoing basis, and we may close a vacancy earlier than the advertised date. Please can you submit your application as soon as possible to avoid disappointment.
City & Guilds are a Disability confident employer. Please let us know if you require any support/adjustments at your interview and if successful any adjustments needed to support you in your role. If this is required, please email; careers@cityandguilds.com