Head of Marketing - Maternity Cover
Kineo is a leader in corporate elearning, trusted by organisations around the world to deliver outstanding learning experiences. We operate globally across two key product lines, Bespoke Content and Platform. We also run a successful Courses business in APAC.
In this role you will lead marketing activities for our Bespoke Content and Platform offers, developing and delivering engaging, effective and targeted content across multiple channels that drives traffic, and ultimately sales and market share.
We're flexible about the location of this role, but you need to be within reasonable commuting distance of either London or Brighton. This role is offered as a 12 month fixed term contract or secondment, to cover maternity leave.
This appointment will be made on merit.
We believe that diversity and inclusion strengthens and enriches us, and that it is the responsibility of everyone at the City & Guilds Group to drive this value. As Ethnic diversity and disabled people are currently under-represented at the City & Guilds Group, we particularly encourage and welcome applications from these communities.
About the role
This role will form part of the Kineo Global senior leadership team, working in partnership to ensure Kineo drives to a sustainable and successful future. You will lead marketing activities for our Bespoke Content and Platform offers, developing and delivering engaging, effective and targeted content across multiple channels that drives traffic and ultimately market share.
As a partner to our regionally-led campaign teams, you’ll help ensure consistency of tone, message and voice across all our customer-facing marketing activity. And as an experienced marketing executive, you’ll provide functional leadership to marketing colleagues throughout Kineo, regardless of their reporting lines, to ensure we have an engaged, energised and committed team.
Your application must be able to demonstrate a breadth and depth of understanding of the learning technology and wider learning and development market. You'll also have a thorough understanding of B2B marketing, and experience of global marketing or professional services marketing
We'll need to see that you have a proven track record in creative thinking, to identify new marketing approaches. You'll also need to be able to show us that you can effectively manage and implement website strategies and SEO, direct and digital marketing (in particular, content and social media marketing). You'll need a natural flair and talent for content development and copywriting. Your communication and project management skills will need to be really strong as well.
Our story and mission
Our vision is for a world in which everyone has the skills and opportunities to succeed. We support almost five million people each year to develop skills that help them into a job, develop on that job and to prepare for their next job. As a charity, we’re proud that everything we do is focused on achieving this purpose.
Through our assessment and credentialing, corporate learning and technical training offers, we partner with our customers to deliver work-based learning programmes that build competency to support better prospects for people, organisations and wider society. We create flexible learning pathways that support lifelong employability, because we believe that people deserve the opportunity to (re)train and (re)learn again and again – gaining new skills at every stage of life, regardless of where they start.
At the heart of our business sits the City & Guilds Foundation which amplifies our purpose by helping to remove barriers to getting into a job, celebrating best practice on the job, and advocating for jobs of the future.
We were founded in 1878 by the City of London and the trade guilds of the time, to help people, organisations and economies to develop their skills for growth.
Our rich experience means we’re uniquely positioned to understand the future of work and learning. And, we continually evolve to develop and deliver skills for the workplace of the future. Today, as well as qualifications and assessment, we offer digital credentialing, elearning technologies, executive leadership development, technical training and consultancy.
What we offer
We offer the opportunity to work in an innovative, engaging and market-leading organisation with opportunities to develop your existing skills and explore new ones.
You’ll receive an excellent benefits package which typically includes a great base salary, 25 days holiday plus bank holidays, pension, private healthcare, volunteering opportunities and much more.
Next steps and how to apply
If you think this is the role and organisation for you then we would love to hear from you. Please submit your CV and complete our short application form using the apply button.