Campaign Marketing Executive

City & Guilds Group is recruiting for two exciting opportunities within our Marketing division to join the business as a Campaign Marketing Executive on a full time (35 hours) and permanent basis. The current way of working in the marketing team is to spend one day a week in our Wakefield office, but we can be very flexible and can offer some home working. 

The Campaign Marketing Executive will be responsible for building and implementing effective demand generation programmes for City & Guilds and ILM brands to support a thought provoking and inspiring customer journey from the top of the funnel, down towards successful engagement. You will support and implement demand and lead generation campaigns to help improve brand awareness, generate new leads, and increase customer retention. With direction from the Marketing Managers, you will implement innovative and integrated campaigns using SEO, SEM, PPC, social media and other channels to increase reach and response rates. 

You're data-driven, analytical, organised, and adaptable with changing priorities. You thrive in an environment that deeply values collaboration, feedback and learning.

This appointment will be made on merit.

We believe that diversity and inclusion strengthens and enriches us, and that it is the responsibility of everyone at the City & Guilds Group to drive this value. As ethnic minority groups and disabled people are currently under-represented within the Group, we particularly encourage and welcome applications from these communities.

Business Unit
Skills Credentialing
Experience
Experienced
Salary
25,000 National
Type of role
Permanent
Full-time or part-time
Full-time
Location - Country
UK
Location - City
Wakefield
Closing date
25/01/2022
Vacancy ref
6682
Documents

 

About The Role

A unique opening has come about to join City & Guilds Group as a Campaign Marketing Executive. This is an extremely rewarding and broad opportunity with which you will be predominantly responsible for campaign implementation. Your role will be to build and implement demand and lead generation campaigns to support a thought provoking and inspiring customer journey from the top of the funnel, down towards successful engagement. You will support and implement demand and lead generation campaigns to help improve brand awareness, generate new leads, and increase customer retention. With direction from the Marketing Managers, you will implement innovative and integrated campaigns using SEO, SEM, PPC, social media and other channels to increase reach and response rates. 

As part of your role, you will manage marketing systems, platforms and processes.  Measurement and reporting is also a key part to this role and you will work closely with cross functional teams to measure, analyst and report campaign performance. 

It goes without saying, internal and external relationships are key and we are looking for someone who can build these with ease. 

About You

To be successful in this role, you will have strong experience implementing and maintaining demand and/or lead generation programs and process through use of marketing automation technology. 

You will have exposure to programme management, online prospecting/ marketing tools and approaches. You will have strong communication skills, be an efficient problem solver and be highly organised. 

Our story and mission

Our vision is for a world in which everyone has the skills and opportunities to succeed. We support almost five million people each year to develop skills that help them into a job, develop on that job and to prepare for their next job. As a charity, we’re proud that everything we do is focused on achieving this purpose.

Through our assessment and credentialing, corporate learning and technical training offers, we partner with our customers to deliver work-based learning programmes that build competency to support better prospects for people, organisations and wider society. We create flexible learning pathways that support lifelong employability, because we believe that people deserve the opportunity to (re)train and (re)learn again and again – gaining new skills at every stage of life, regardless of where they start.

At the heart of our business sits the City & Guilds Foundation which amplifies our purpose by helping to remove barriers to getting into a job, celebrating best practice on the job, and advocating for jobs of the future. 

We were founded in 1878 by the City of London and the trade guilds of the time, to help people, organisations and economies to develop their skills for growth.

Our rich experience means we’re uniquely positioned to understand the future of work and learning. And, we continually evolve to develop and deliver skills for the workplace of the future. Today, as well as qualifications and assessment, we offer digital credentialing, elearning technologies, executive leadership development, technical training and consultancy.

What we offer

We offer the opportunity to work in an innovative, engaging and market-leading organisation with opportunities to develop your existing skills and explore new ones.

You’ll receive an excellent benefits package which typically includes a great base salary, 25 days holiday plus bank holidays, pension, private healthcare, volunteering opportunities and much more. 

We welcome a discussion about how this role could work flexibly for you. For example work pattern, hours or location.

Next steps and how to apply

If you think this is the role and organisation for you then we would love to hear from you.  Please submit your CV and complete our short application form using the apply button.